User Research
Turn unknowns into insights—so you build what users value and adopt.
What Is User Research?
User research uncovers needs, pain points, and mental models to guide product decisions. It reduces guesswork and fuels confident design and build.
We run discovery, evaluative testing, and continuous research programs that tie insights to measurable product outcomes.
Why It Matters Now
When teams know what users need—and why—they ship less, learn more, and grow faster.
Find the signal
Identify the 20% of problems that drive 80% of outcomes.
Reduce rework
Validate flows early to avoid expensive changes later.
Better decisions
Ground roadmaps in evidence, not assumptions.
Clear stories
Personas and journeys that help teams align.
Real‑World Use Cases
Where research creates leverage fast:
Activation blockers
Identify first‑run friction and value gaps.
Concept testing
Validate desirability, not just usability.
Journey mapping
Uncover drop‑offs across the end‑to‑end flow.
Messaging & value
Test copy and framing that drives adoption.
How It Works
Discovery interviews, task‑based testing, and rolling synthesis—right‑sized to your stage and goals.
Plan & recruit
Define research goals and find the right participants.
Run interviews
Conduct discovery sessions and usability tests.
Synthesize insights
Identify patterns and prioritize key findings.
Create artifacts
Build personas, journeys, and actionable recommendations.
Share & act
Present findings and help teams implement changes.
Who Is It For?
Ideal when you need clarity on user needs, activation, and the shortest path to value.
Founders
Find product‑market fit signals earlier.
Product teams
Prioritize the highest‑impact problems.
Enterprises
Inform strategy with user evidence.
Real‑World Impact
A product team saw low activation despite strong traffic. We ran discovery interviews and usability tests to uncover friction and unmet intent.
Findings revealed unclear value communication and a confusing first‑run experience. We prioritized fixes that aligned with user goals.
- +22% activation after onboarding flow changes
- −37% time‑to‑first‑value with clearer task framing
- +15 NPS from improved guidance and copy
Research provided a measurable roadmap and enabled the team to iterate with confidence.
How Meraken Helps
We connect insights to product bets—so research moves activation, adoption, and retention.
Weeks to actionable insights
User interviews per study
Teams report clearer priorities
Faster time-to-value
FAQs
Common questions about user research and how we approach discovery and testing.
5-8 users per study is usually enough to identify major patterns. We'll help you recruit the right participants for your specific goals.
We can help recruit from your existing user base, use customer support contacts, or find participants through our network of research panels.
We present findings in formats teams can act on—prioritized recommendations, clear next steps, and artifacts that integrate with your workflow.
Yes, we can set up continuous research programs with regular user interviews, usability testing, and insight synthesis to keep teams connected to users.
Ready to Invest in User Research?
Let's uncover what users really need, validate your biggest assumptions, and get you building with confidence—in just 2-4 weeks.